Tuesday, July 22, 2003
Barry Doctor, Software Product Marketing Executive in Minneapolis MN
Doctor has been an executive in software marketing and product marketing for more than 15 years. Recently, he directed all marketing activities at an analytics application / business intelligence software startup, helping shorten the sales cycle and successfully obtain a round of funding. Previously, he was marketing director for an early-stage e-procurement software developer, and was market research manager for an ERP vendor for small contract manufacturers. Doctor was also product marketing manager for Gartner Group Learning, where he was responsible for more than 200 new product introductions, including one of the market’s first e-learning products delivered over the Internet. Successes at Gartner included: the design of a new product launch process that increased sales by almost 21% annually; creation of a new pricing strategy to move the company from transaction sales to subscription sales that increased new revenue streams. He resides in Minneapolis, Minn.
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